The choice behaviour of shippers in selecting cargo providers and the effects of choice behaviour on the formation of business partnerships in the emerging airfreight business structure

This research defines factors which influence a customer's decision to choose an airline in cargo markets and to analyse the importance and relationship between each of the factors. In addition, it analyses the competition between airlines by using certain key variables affecting competitiveness. Also this research analyses the productivity in major airlines in cargo markets by several factors.

Creator
Jungkyu Choi
Supervisor
Cheng-Lung (Richard) Wu
Level
PhD
Air cargo

Applying Portfolio Theory to Tourism Marketing: Boosting Productivity via Strategic Diversification

This project utilises portfolio investment theory within the context of determining an optimal marketing expenditure budget for tourism destinations. Tourism flows from different markets can be viewed as risk and return investments that are influenced by the tourism destination's marketing budget allocations. Using traditional finance theory, marketing budgets can be optimised to minimise risk (tourism flow volatility) and maximise returns (visitors to the destination).

Supervisor
David Tan
Level
PhD
MSc
Man looking at departure screen

Integration of airline pricing and inventory control functions: optimal pricing structures by Fare-Class Realignment (FCR)

This research focuses on developing a theory and application for FCR to rationalise Pricing and Inventory Control frameworks to improve the current revenue management practices. This research will contribute to the existing literature by establishing a theory for practicing a unified Pricing and Inventory Control function. The outcomes will help any airlines to improve the pricing structure and the efficiency of the pricing ladder

Creator
Suranga Perera
Supervisor
David Tan
Level
MSc
Seated passengers on a plane