This research seeks to investigate the relationship of airline service quality with price, service value, airline image, passenger satisfaction and passengers' behavioural intentions. By acquiring data from both Korean and Australian passengers, the purpose of this research is to study and to understand choice behaviour of airline passengers. To test the conceptual framework, path analysis technique via Structural Equation Modeling is applied to data collected from airline passengers.
Jin Wu Park
Dr Cheng-Lung (Richard) Wu